Three big challenges for Premium Manufacturers
Why many companies act NOW !
1. PROBLEM
Uneven price battles
You invest in precision, reliability, and long-term excellence — yet the market treats you like a commodity. Not because your quality is lacking, but because its value isn’t made tangible enough to justify a premium price.
When differentiation is reduced to features and specifications, price becomes the only visible benchmark.
Without a clear narrative that translates quality into meaningful value, premium providers are pulled into price comparisons they were never meant to compete in.
2. PROBLEM
Missing trust
You’ve delivered quality for years — but new customers still hesitate. People who don’t know you often trust the loudest voice, not the best option.
Without visible proof of your strengths, your expertise stays unseen. In specialist markets, trust often wins out faster than technology or price — and without an emotional connection, it’s hard to build that trust.
A clear, story-driven presentation turns your know-how into something people can instantly feel and believe in.
3. PROBLEM
Unclear value of your offer
Your offer might solve complex problems — but not everyone sees that straight away. Technical details alone rarely convince if the benefits aren’t obvious.
While competitors share simple stories, your solution can seem hard to explain. If people don’t understand the value you bring, they’ll easily mistake you for the average.
The solution is simple
First of all: more facts, more information, and more explanations don’t help when everyone is saying the same thing. Therefore: the magic is not in the facts. It is in the story that presents them.
Ending uneven price battles
StoryLogic helps shift the conversation away from price.
By turning quality and expertise into a clear, relatable story, the value behind your offer becomes tangible — making higher prices easy to understand.
Building trust faster
Trust grows when people understand who you are and how you work.
StoryLogic uses real stories, real people and a clear structure to make your expertise visible and credible — so confidence forms before a sales conversation even begins.
Making your value clear
Complex solutions need better explanation — they need clear framing.
StoryLogic distils what you do into a story people can grasp quickly, helping them recognise the value you bring without having to decode technical details.
What our clients say
See the results of our clients who are already using our StoryLogic process
and are growing predictably and reliably as a result.
The power of story
is a fact
🎯 Stories are remembered 22 times more often than facts
Source: Jennifer Aaker, Stanford Graduate School of Business – Harnessing the Power of Stories (2013)
💡 95% of B2C purchasing decisions are made emotionally
Source: Gerald Zaltman, Harvard Business School – How Customers Think (2003)
🌱 92% of consumers prefer brands with a clear vision
Source: Cone Communications – CSR Study 2017; Forbes – Why Brands with Purpose Do Better
📈 63% higher ROI for story-based videos
Source: Aberdeen Group – Video Marketing Strategy: Benchmarks for Success (2015)
Most just show what you do.
StoryLogic shows why it matters.
mp-film stands for films that not only look good, but also bring about
real change – in perception, positioning, and market behavior.
X Ordinary Agency
X Stenciled conception
A standard concept is applied to all customers and projects – without real analysis, and without reference to the company or market environment; without a clear focus on a specific goal
X No deeper understanding
General approach to the target group without a deep understanding of the niche markets and technical products
X Not a real story approach
Focus on beautiful images – but often without depth, relevance or a clear message
X No marketing strategy
The production ends with the handover of the film – without a strategy for targeted distribution
+ mp film
+ Individual conception
Each project receives a tailor-made concept based on a prior detailed analysis of the company and the market environment that achieves the set goals
+ Experts with long experience
We are specialised on niche manufacturers with a clear focus on quality, values & differentiation
+ StoryLogic
Storytelling that is scientifically based, emotionally effective and strategically structured
+ Video marketing strategy
So that the films are used where they can be most effective.
How you can work with us
Step 1
Sign up for the initial consultation and answer five questions in advance to help us prepare.
Step 2
As soon as we receive your request, one of our experts will contact you promptly.
Step 3
During the consultation, we will discuss your project and provide you with valuable tips.
The StoryLogic Process*
The five phases to achieving your goal
PHASE 01:
GOAL SETTING
In the first phase, we clarify the main goals of the video and define the problems to be solved. This includes precisely formulating the desired message and target audience to ensure that the content is communicated effectively.
PHASE 02:
ANALYSIS
Here, we conduct a detailed examination of the company, its customers, and, if applicable, its employees in order to gain relevant insights. This technical analysis helps us to better understand the needs that will be addressed in phase 3.
PHASE 03: CONCEPTION
Based on the findings from the first two phases, we develop the initial ideas and concepts for the video in the conception phase. Here, we define the storyline, style, and key content to create a clear basis for further production.
PHASE 04: PRODUCTION
In the production phase, we put the agreed script into action. This includes all the preparation, filming, and editing. We pay particular attention to ensuring a compelling story. This makes your message tangible and memorable.
PHASE 05: MARKETING
We help our clients place the video in a targeted manner so that it achieves maximum visibility among the desired target group. We develop customized strategies for using the video on relevant platforms, the client's own website, or on social media.
* Please note: We do not implement film projects based on pre-written or semi-finished scripts, as we are unable to apply our StoryLogic method effectively in such cases.
Our mp-film team -
Creativity meets expertise
For over fifteen years, we have been helping companies communicate their work through story-driven video. What connects us with our clients is a shared commitment to exceptional quality. Ireland is full of outstanding products and smart solutions, yet they operate in an environment shaped by speed, comparison, and constant marketing noise.
For premium niche manufacturers, the challenge is rarely technical. It lies in making quality perceptible beyond specifications — and in being noticed without being drawn into price-driven narratives. StoryLogic is our framework for approaching exactly that problem.
The creative part of our work is only one side of the process. Our writers and directors were trained at the Film Academy Baden-Württemberg and hold academic backgrounds in science, engineering, or medicine.
This combination shapes how we work. Complex products and ideas are approached with technical understanding first, then translated into stories that are structured, precise, and accessible — without simplifying what matters. The result is communication that reflects how these products are actually developed, built, and used.
Xenia Gerhardt
Corporate Film Director
2 x GEA Award Winner
Markus Plawszewski
Writing Film Director
Bosch | Mercedes-Benz
Martin Andersson
Writing Film Director
ZEISS | ABB | ETH Zurich
Andy Miller
Specialist Strategy &
Video marketing
Michael Schäfer
Post production &
Animation
FAQ
Here you’ll find answers to the most frequently asked questions
Do you have any questions? In our FAQ section, you’ll find quick answers to the most
frequently asked questions
What is a story in your films?
In our context, a story is a structured narrative that combines your technical excellence with genuine emotions—it showcases craftsmanship and high-tech, values, and the people behind them. It transforms sometimes abstract characteristics into an experience that sticks with the audience. That is the core of our StoryLogic method.
Why is storytelling important for premium niche manufacturers?
Storytelling helps you stand out in a crowded market, build trust, and create an emotional connection—things that technical data alone cannot achieve. This way, your value is not lost in price pressure, but is perceived for its quality and uniqueness.
How much does a film or campaign cost?
Every project is unique, and the price depends on the length, production costs, and strategic effort involved. After a detailed briefing, we will provide you with a transparent quote that is tailored to your goals and budget.
What does the StoryLogic process involve?
We guide you through five phases: goal definition, analysis, conception, production, and marketing. This ensures that each film is not only visually compelling, but also clearly conveys your story and achieves the desired effect.
How long does it take to produce a film?
Depending on the complexity, a project can take anywhere from one day to several months. From the initial briefing to the final marketing strategy, we work in such a way that quality and storytelling are always at the forefront.
Do you also take care of the distribution strategy?
Yes—we are not only filmmakers, but also storytelling strategists. In addition to production, we develop targeted distribution strategies to ensure that your film reaches the right audience and has the desired impact.
What types of films do you produce?
We create image films, trade fair and event films, advertising videos, animated films, as well as explanatory and training films – always with a focus on emotional impact and clear comprehensibility. In addition, we offer social media retainers that give you full cost control and allow you to maintain your visibility with high-quality content on a permanent basis.
How does working with you begin?
First, we conduct a free initial consultation to clarify your goals. Based on this, we develop a customized concept and submit an offer that precisely matches your requirements and your market.
What results can I expect?
You can expect stronger brand awareness, clearer differentiation, greater trust, and targeted placement. Many customers report significantly more attention, recall, and sales impulses after a film.
What distinguishes mp-film from traditional agencies?
Unlike standard agencies, we do not work with templates, but develop individual concepts based on a detailed analysis of your positioning. Our StoryLogic approach and interdisciplinary team ensure that your story has an emotional impact while remaining technically accurate—with measurable results.
Based in the Northwest of Ireland...
…You’ll find us just outside Carrick-on-Shannon, where the landscape opens up and ideas have room to breathe. From here, we work with clients across Ireland, the UK and mainland Europe.
Many of our processes are fully digitised, allowing us to keep on-site meetings to what truly matters.
Which doesn’t mean we don’t enjoy meeting in person — preferably over a good coffee, or a walk along the Shannon.
