12,800 dance tutorials sold: How do you promote coaching sessions?
Background
Edwina Guckian loves and lives traditional Irish dance. She has a loyal fan base who attend her dance performances or take her dance classes.
Problem
With the decision to produce an online dance tutorial came the challenge of reaching as many interested people as possible with her offer.
The project from the customer's perspective
Interview with Edwina Guckian
Traditional Irish Dance Coach
Entrepreneur
Click here for Edwina's image spot
Goal
mp-film produced Edwina's dance tutorial and also designed and produced an image spot, the free mp Image Booster. The image spot was intended to drive traffic to Edwina's offer page and thereby sell more tutorials.
Story
Viewers get to know Edwina personally: the dancer takes them to her home, the beautiful north of Ireland. Edwina visits places that are deeply rooted in the region and inspire her to dance. The story presents Edwina as a passionate dancer with natural charisma and a wealth of experience. She lives and breathes dance. And she is undoubtedly an excellent teacher.
