How do you win the hearts of
Hintergrund
Faurecia ist weltweit führender Innenraumausstatter von Fahrzeugen.
Problem
Like the entire automotive industry, the company is in the midst of a period of upheaval. There is a great deal of uncertainty within the company. This is because a new course must be set and the comfort zone must be left behind.
The project from the customer's perspective
Interview with Kirsten Lattewitz
Head of Corporate Communications
Faurecia Germany
Click here to watch the Faurecia film
Objective
As the event opener, the image film was intended to get Faurecia's international management in the right frame of mind for this groundbreaking event. Far-reaching decisions were to be made at the two-day conference in Dresden. In addition, employees were to be won over to the company's change of course.
Story
The film highlights the challenges of the present and models a vision for the future. It emphasizes what has been achieved together so far, thereby instilling pride in the employees. At the same time, it appeals to their sense of solidarity for the future. A sky runner metaphorically represents the challenges and their successful overcoming.
